• Press Releases
Press Releases can actually be a secret free advertising tool! We get your product, service or event noticed by submitting them to publications and media, including "targeted" media in your field.

The Aptos Dog Parade & Festival had 6 different press releases - each one announcing one aspect of the event. That prolonged and expanded the media coverage, and gave the sponsors some free advertising.

To see the complete PR campaign, please click here.